Genius introduces rolls in almost 600 Caffè Nero stores including Nero Express Kiosks and airport locations. See the below press release for details:
Genius, the UK’s largest gluten free brand, has entered into a partnership with Caffè Nero to supply fresh gluten-free filled rolls to almost 600 stores around the UK. These include transport hubs such as Nero Express kiosks in train stations and stores within Airports.
The deal with Caffè Nero means that millions of consumers with an intolerance for gluten, or who avoid gluten for lifestyle reasons, will be better able to find great tasting, gluten free food on the go throughout the UK. Other gluten free products offered by Caffè Nero include their delicious wrapped brownie, organic soups and snacks such as popcorn and sea salt crisps.
Research commissioned by Genius and undertaken by Boxclever has shown that coffee shops, restaurants and hotels across the country are losing out on £688m in potential revenue each year by not having gluten-free options available to their customers.
As well as expansion within the UK foodservice market, Genius has recently acquired Finsbury Foods’ gluten free business in a £21m deal and now sells products in Holland, as well as Spain and North America. Genius products will debut in further overseas markets later this year.
Roz Cuschieri, the Chief Executive of Genius, said: “Bringing our yummy and innovative products to consumers wherever they are is really important, particularly as so many of our customers tell us that they struggle to get fresh gluten-free food when they are travelling or away from home.
“This deal will mean that anyone who avoids gluten can head to Caffè Nero when they are away from their home to enjoy great tasting espresso based gourmet coffee and delicious food.”
Genius is the number one brand in gluten-free bread and has a 47.5% share of the free-from bread market. The demand for the company’s bread is increasing at 21.9% year on year, and adding a partnership with Caffè Nero is an important step in the brand becoming a household name in the UK.
Helen Jones, Group Executive Director for Caffè Nero added: “We are delighted that the partnership with Genius provides Caffè Nero customers with fresh, high quality products for those who are gluten intolerant, or who select gluten free as a lifestyle choice.”
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About Genius
Genius Foods is the leading gluten-free brand in the UK with a 47.5% share in the Free From Bread category. The company, based in Edinburgh, has a wide range of products in the UK and overseas, including gluten free breads, rolls, teacakes, and mince pies.
Professionally trained chef, Lucinda Bruce-Gardyne, Founder and Product Director, developed Genius bread after failing to find good quality gluten-free and wheat-free bread suitable for her gluten intolerant son. Genius and Lucinda have won numerous awards. In 2012, Lucinda won the acclaimed Ernst & Young UK Emerging Entrepreneur of the Year Award, was named the Private Businesswoman of the Year by PricewaterhouseCoopers (PwC) in their Private Business Awards and also won the Glenfiddich Spirit of Scotland Award in the 2012 business category.
The Chairman, Sir Bill Gammell is a coelia
Genius was awarded The Grocer magazine’s prestigious Best New Product Award in the Special Diet category for 2012 for the Genius Seeded Loaf.
About Caffè Nero
Caffè Nero Group Ltd is a family owned company founded in 1997 and is currently the largest independent coffee retailer in Europe, with 600 stores in the UK and 100 stores internationally.
The Group’s aim is to provide a European style coffee house experience offering premium espresso-based gourmet coffee, authentic Italian food products and a relaxing ‘neighbourhood feel’ in every store.
Over the years the business is proud to have won many accolades for the quality of its coffee and the overall Caffè Nero experience, including being rated as “The best espresso this side of Milan” (Tatler), labelled “The traditional Italian Cafè” (Egon Ronay) and ranked the best UK Coffee House brand for nine of the last ten years by UK consumers (Allegra Report, the UK’s definitive guide for the coffee industry).
For further information please contact:
Andrew Murray-Watson
Mission PR
Andrew@thisismission.com
020 7845 7800 / 07515 695 232
Paul Brannon
Mission PR
paul@thisismission.com
020 7845 7800 / 07715 798 815
Jennie Mossman
6 Mercer St.
Covent Garden
WC2H 9QA
Tel: + 44 (0) 20 7845 7800
Fax: + 44 (0) 20 7657 4916
Twitter: @jenniemossman